ROI (Return on investment) is critical to everything you do in business.
And that’s because everything is so goddamn random on the internet.
For instance: customers may show up from nowhere to buy your product a month later – or click away right before hitting checkout.
No matter how random things are, you can always measure your traffic and on-site conversions.
And if these 2 metrics are increasing, then congrats, your investment is paying off.
Unfortunately, many businesses aren’t measuring their traffic – or doing it wrong.
Which eventually makes them replace content marketing with outbound tactics.
This is a big mistake that opens doors for other content marketers to steal your potential customers.