Tired of experts rambling about content marketing benefits?
Feel numbed to the babble – how killer content impacts your ”brand image”?
Has the catchphrase – ‘content is king’ – started feeling like a cliche?
I get you. Too many experts spotlighting abstract benefits of content marketing.
The irony: marketers don’t give a shit, though.
Think about it.
Once investing your money, effort and time into a business, would you tie a blindfold and put all your faith on meaningless metrics?
You’d want something more specific. Something more quantifiable.
Serious marketers similarly demand concrete results. Statistics are cherished as unicorns.
However, I’m not stating that abstract benefits are downright garbage. Facts like ‘Brand authority’ & ‘Brand loyalty’ may not be quantifiable, but reap a ton of results in the long run.
This post will persuade marketers the worth of content marketing with facts that they care about most.
Here are 5 concrete ways content marketing skyrockets your business. Let’s go:
(1) SEO Traffic
You can have a perfectly built website. You can have a beautiful theme. You can even have a cool logo set up.
But without crispy killer content, your site is as useful as a plastic machete in a gunfight. And as Google loves text content best, they almost always rank higher than Youtube videos and podcasts. And it is also why people publish transcripts after the video or audio clip.
The written form of content advocates SEO more than any other. And the longer the content, the better results.
Here are some examples of long-form articles helping you in SEO:
First: Long-form content allows more room for keyword optimization and boosts your content relevancy. It also expands scope for long-tail keyword optimization.
And as Google thinks longer content offers more value, they reward it with higher rankings.
Take a look at this:
Secondly: Engaging content keeps your audience glued to the screen. And killer value makes people acknowledge your effort. Leading you to a bigger number of social shares and a greater loyal fan base. And as they are 2 notable Google ranking factors, decent on-page time and social shares get you higher spots on Google.
(2) Vast Social Media Followers
Ever wondered why people share your content on social media? What keeps them glued to your site? What do they find so worthwhile?
For people to actively share and promote your stuff, your content must solve readers’ problems or satisfy other needs. Statistics evidence that people share stuff of social media for 5 main reasons:
- To stay connected with people they won’t be otherwise
- To support issues and causes they’re interested in
- To offer value to their audience/peers
- To feel more involved in the world
- To express their personality
Your shares and followers will increase once you fulfill any of the criteria above.
(3) Top-notch Conversions
Successful content marketing today equates to long-form content marketing.
Besides cracking search engines and social networks, longer content also covers a ton of information, including buyers’ objections. And this helps transform more of your prospects into your open-wallet clients. You never know, 2 more bullet points or that 1 extra paragraph can turn out a game-changer.
That said, the question arises: Doesn’t longer content overwhelm and confuse readers?
Well, that may happen for the lack of good copy and formatting. Fix them and you’re cool.
Here are some tidbits on soaring your conversions:
- Study your audience extremely well
- Focus on benefits over features
- Tell engaging stories
- Write killer copy
(4) Truckloads of Leads
Growing your business means growing your leads. No leads mean no business.
Longer content conforms to more readers, generating you more signups. People don’t mind hading over their emails when you offer consistent killer content. Which converts them into your returning visitors.
Content is the essence of quality leads. Combine that with a swift call-to-action, and you have a ton of leads generated. Here are 2 quickies on skyrocketing your leads:
- Start extensive guest posting
- Start extensive cold emailing
(5) Tons of Profit
Everything about business boils down to one single metric: Profit.
Consistent killer content makes your readers come back for more. And people usually trust & buy from places where they spend lots of time. Which lands you more profit.
I get it. You’ve driven traffic from social media, search engines and guest posts. In short, you’ve done everything to grow your audience.
The only thing left is to focus on your profits. The more profit you make, the more your business grows. Here are some quickies on netting more profit:
- Don’t be obsessed with competition price
- Charge what you are worth
- Increase your product price
- Say no to discounts
Keep the benefits in mind and focus on creating killer content. Start distributing, be everywhere.
If there’s one thing I’m more sure than the sun is going to come out tomorrow, it is that:
You’ll never regret investing in quality content.
Do this and your business growth is inevitable.