Did you know producing content can net you a ton traffic?
Depending on how often you make content, we could be talking about millions of visits per year.
The benefits of producing content don’t simply end at traffic. With the right approach, you can ramp up your subscribers and sales as well.
No more empty blogs and dried comment sections. No more cheap spamming methods and hoping “people buy my stuff this time”.
Here I give you the ultimate guide on creating content that magnetises traffic.
Target Beatable Keywords
Targeting the right keywords is the essence of search engine traffic.
Once you’ve decided the topic, pump your keywords through KWFinder to brainstorm ideas.
I entered ‘how to drive traffic’ and discovered the following comparatively easy keywords:
“How to increase blog traffic”
“Increase blog traffic”
Create content around such long-tail, low competition keywords for easier rankings. However, make sure your content covers the information you’re promising and throw in the keywords naturally.
Your keyword density should be from 1% to 2%. Also sprinkle some LSI keywords to boost your content relevancy.
However, don’t target high-competition keywords if you don’t have heavy SEO skills or budget.
But remember that SEO has a vaster array than keyword research. And you have to be patient as SEO takes months and not weeks.
Optimize For Social Media
Social networks are growing rapidly. There is no doubt about it.
And as these networks are doing their job perfectly – holding people’s attention – you should also be utilizing them.
However, you have to do more than just hanging your posts on social networks to see results.
Did you know it’s possible to show customized titles, descriptions and photos on what you share on Facebook and Twitter?
This gives you more control over what you share. And if done right, it can skyrocket your click-through rate, which translates into more traffic.
Yoast SEO plugin can help you increase click-through rate. Plus, you can add relevant hashtags to attain more exposure.
Write Massive Content
It makes more sense to write smaller content due to the scattered attention span nowadays, right?
Well.. that approach may work for people like Seth Godin, but is completely suicidal for sites in general.
Although I don’t have anything up against small content, but unless you have a very authoritative domain, ranking small content is extremely hard.
So if you’re aiming for a keyword, your first step would be to write a 2000+ words content around it, if not more.
Pick any medium-hard competition keyword and go over the sites on the 1st page. Bigger content will almost always outrank the smaller ones.
And not only SEO, 1500+ word posts get 68% more tweets and 22% more likes comparatively.
That said, now that we know long-form content is the way to go, the question arises: How to create such content?
- Outline the piece with all topics & ideas (requires deep research). Then build on that.
- Write content around long tail keywords to cover more information.
- Do a hard, sentence by sentence edit. Remove fluff, add flow.
- Pump it through Grammarly to correct grammar bugs
- Bombard the post with videos and images.
Congrats on completing your ready-to-rock 2000+ word piece.
Put Out Evergreen Content
Every business needs a constant flow of traffic to thrive and survive. Yours is no different.
And evergreen content keeps netting you time as it doesn’t fade with time.
You should be grinding out evergreen pieces because they:
- Rank higher in searches
- Generate leads over time
- Increase social shares
- Increase site traffic
With that out of the way, the question arises: how to find evergreen topics in your niche?
The answer: simply write stuff that is downright basic.
So, if you’re running an SEO firm, your evergreen content arsenal should look like this:
- What is SEO?
- How to do SEO?
- How much does SEO cost?
- What is blackhat/whitehat SEO
… you get the drift.
Write The Right Type of Content
Not all content is created equal. While some of them draw a ton of traffic, others just suck ass.
This article mentions the following 5 best types that draw traffic:
- Massive guides
- Case studies
- Free eBooks
Write On Success-assured Topics
Marketers publish content on same topics as people take interest in them.
A fat guy who just read 20 weight-loss articles won’t mind glancing through one more in hopes of something useful. Fair enough?
The point is: You don’t need to reinvent the wheel.
First, jot down some big sites in your niche. Now pump them through Buzzsumo and snatch the topics with most social shares and create a bettered version around it.
What sort of betterments are we talking about? For instance:
- You can go more in-depth
- Increase the readability
- Add more visuals
- Diversify content
Write Killer Copy
Copy is the heart of any written content.
There’s already enough dreamily-written articles on the internet. You don’t need to add to them.
Good copy will keep your readers hooked.
But how does good copy increase your traffic?
Guest posting is a big part of content marketing. And if you can write killer copy on your guest posts, readers will come crashing to your site. Giving you a chance to convert them into leads and regular visitors, of course.
Not only blog posts, good copy kills it everywhere – sales pages, newsletters or even social media updates.
So, how can you weave up good copy that hooks the reader? Here are quickies get you started:
- Use power verbs to hijack attention
- Keep your writing benefit-driving
- Use ‘you’ as much as you can
- Engage with a personal story
- Understand your audience
Although copywriting is a far more vast topic, this should be enough to get you started.
One Final Thingy
All these tips above can do wonders in terms of increasing your traffic.
However, if there’s one thing that could make all the above tips combined entirely useless.
If what you write doesn’t reward the reader heavily, they won’t be willing to share and bookmark.
Keep that in mind and create content accordingly.