There are a ton of niches on the internet.
While some of them are very fascinating, some sing insomniacs to sleep.
For instance: you can easily weave up interesting pieces on travel, health, and relationships
However – software, carpet cleaner, and dishwasher – aren’t your jump-out-of-the-bed topics.
Creating interesting content in boring industries is hard. Very hard.
But being able to pull it off will skyrocket your engagement. Resulting in more shares, leads, and sales.
That said, it’s very much possible to create interesting content in every niche. You just have to find a writer full of creative juices.
That gives birth to the question:
How do expert writers go about creating interesting content on dry topics?
Let’s get down to that below:
(1) Resources To Generate Ideas
(i) Title generator:
If brainstorming is your only way of coming up with content ideas, then the portent title generator is yet to impress you. Simply throw in your keywords and the tool will hook you up with topics.
(ii) Q/A sites
Q/A sites are a great place for marketers to steal ideas.
You can gather up the queries and convert them into useful blog posts.
However, the benefits of Q/A sites don’t simply end at generating ideas.
They also drive you traffic once you start dropping links of useful blog posts.
Some of the best Q/A sites are:
Creating content isn’t just about fattening your website. Aiming your content for more influence and exposure should be your goal.
Because let’s be realistic: when you’re cranking out content, you’re not doing it to kill time; you’re doing it for concrete returns. And one such major return is social media shares.
Gather a list of the best sites in your niche. Pump them through buzzsumo to see which posts drove the most social shares. Then create content around the same topics.
This will make your content creation much more worthwhile and success-assured.
(2) Spice It Up With An Engaging Brand Story
An interesting backstory will serve as a solid foundation for your site.
Regardless of which niche you are in, you always have a story to tell. You can come up with anything – what motivated you, what keeps you driven, what your goals are – and transform it into a powerful story.
Aside from text, you can also create a video about it if you want to go the extra mile.
Now, why is a backstory so important?
Because it humanizes your business. It helps you connect with your audience.
Your brand story is your voice; the backbone of your service. This story should reflect in every action your company takes.
However, don’t share information that may bring your business down.
Freeform brainstorming does a great job of helping you weave up special stories.
(3) Focus On Solving Problems
Okay, you’ve done your research and you know exactly who your customers are. You know what issues they are going through and what would make their life a bit easier. Now you only need to put out content that solves staggering problems.
Such content eliminates readers’ personal and business problems. And when you walk people through such difficult situations, trust and authority are born. Giving you a heavier business growth.
So, if you really want your content to catapult your business, stick with what works – problem-solving content.
Now, that doesn’t mean going beyond your call of duty and giving away your $20 eBook or the $50 subscription to solve their problems.
The point is: You need to keep producing content that’ll solve your readers’ problems with various ways and tools. And the ultimate solution would be the product or service you’re offering.
(4) Make Guest Posts Your Religion
Your blog being your #1 priority, it makes sense to publish all of your content there, right?
Instead, you have to garner benefits from the entire industry. And what better way to do that than guest posting.
Guest posts don’t only draw more exposure, it also skyrockets your authority as a writer.
Regardless of how many blogs you skim through, guest blogging will always remain the way-to-go advice.
- Go back to the list of niche top sites and start pitching them.
- Don’t get seduced to use rich anchor text, keep it natural.
- Link back to your site at the end of the article
(5) Use Blatantly Common Vocabulary
I get it, you can’t wait to use the 5 new words you learned last night.
Although I don’t mean to stop your vocabulary growth in any way, but business writing honestly isn’t the place for fancy language.
Because let’s face it: your readers aren’t reading to kill time. They want a solution to a burning problem. Offer the solution to-the-point or they click away.
However, this doesn’t mean you should offer your audience weak, mundane content. Not at all.
Instead, focus on writing powerful long-form engaging content.
The point is: You have to convey stellar messages with the simplest of the vocabulary out there. Period. And this is way more applicable in terms of dry and boring niches.
(6) Use Humor
If you’re good at weaving up humor, you already have an edge over your competitors.
If you’re publishing humorous content consistently, you’re already killing it.
Humor is a seriously powerful emotion. Statistically speaking, here’s a record on how emotions affect advertising around the world:
This evidences that humor is extremely effective in winning your audience over.
“It makes them click.”
However, when instilling humor in your content, make sure the joke isn’t too hard to understand.
Remember, you don’t need to leave your audience crawling on the floor with your jokes. Bringing a chuckle out of them does the job perfectly.
The more your audience relate to the joke, the more impact you make. So focus on solely on making the humor relatable. Memes are a great instance of such work.
(7) Put Out Interview Posts
Let’s say that you’ve covered lots of luscious content over the months. Your audience seems to be consuming with joy. Your reach is also touching the sky.
But all of a sudden, you find yourself running out of spicy ideas. Your fingers getting paralyzed. Your throat running dry.
On the other side, you have a hungry bunch of audience. Eagerly waiting for powerful content to beat their hunger.
What’s your next move?
Interview posts do a great job of providing explosive value. Plus, they don’t require you too much hard work. And to top it off, they come with powerful benefits like:
- Getting your content shared by the interviewees
- Receiving long-form valuable, relevant content
- Getting to know the interviewees
- Cultivating relationships
- Receiving backlinks
And the roundup interview posts always seem to break the blogosphere.
For interview posts to work, you must smoothen up the process for interviewees. Instead of holding the interview on email, ask them to join you on a 10-minute voice call.
Because let’s face it. Unless you’re a top dog in the industry, no one is bursting with energy to write 500-word replies to every one of your questions.
However, everything eases up when you switch to a voice call. Further, voice-recorded interviews let you offer the content in a text (the transcript) as well as audio format.
Writing interestingly on boring topics is hard to even experienced writers.
But it’s your job to keep grinding. To keep scratching. To keep trying till you turn weaponized enough to crush it.
It’s okay to feel intimidated. We all do.
Always remember: The industry needs you. It needs your unique approach, your vivid style, your out-of-the-box contribution. Period.