Boring content sucks.
Nobody reads it.
Nobody shares, nobody cares.
But what if I tell you:
You can successfully murder the element ‘boredom’ from your content in 5 simple steps, without doing anything extravagant?
How, you ask?
Let’s get down to that below:
5 Practical Ways To Murder Boring Content
(1) Weave Up Compelling Stories
Stories, by nature, are engaging and are an excellent way of killing boredom.
You can use it for sales pages, landing pages, TV ads, and of course… content marketing.
You see, stories give birth to memories by making your customers see, hear, taste, smell, and feel your message.
Aside from making your message more memorable, it also helps you cultivate relationships with your customers — relationships which are considered pure gold when it comes to marketing.
Stories can also help you put a new spin on something that’s been already written while pointing out the needs and interests of your audience.
The lesson? Tell compelling stories and you will yank boredom down a bottomless hole.
(2) Get A Celebrity To Endorse Your Product/Service
Using celebrities to endorse is a prime way of jolting interest in your audience.
However, that doesn’t mean you need to hire Tom Cruise or anyone super famous to promote your product.
What that means is, the celebrity has to be relevant and have a big appeal.
Let’s say you’re in the ‘content marketing’ niche. You may or may haven’t heard of Neil Patel, but he’s basically a master in the content industry.
What you can do here is, single out individuals like Neil Patel and see if you can get an endorsement from them.
3 things happen when you get celebrities to endorse your products:
- People give your products the first shot
- People remember your product better
- People start buying more of your products
You can’t go wrong with relevant celebrities endorsing your stuff.
(3) Pound Away With Helpful Information
Remember that useful information is rarely boring. (Even if they actually are pretty boring.)
In other words, ‘Boring’ content isn’t actually boring to the people who need it.
For example, let’s say someone needs an answer to a mundane question like ‘how to stop automatic updates on windows 10’.
Regardless of how boringly you cover the topic, if you keep it helpful and to-the-point, the boredom will be overlooked like a grain of sand neglected in the Sahara desert. So make use of it.
(4) Humour, Humour, Humour
Don’t be afraid to crack a joke, be a little conversational, or bring in silly memes in your content. If your humour is natural and doesn’t detract you from your content’s meaning, lighthearted jokes can keep your audience’s attention for much longer.
- Humour can influence us cognitively, emotionally, and physiologically
- Humour makes you sound more human and evokes a “feel good” response.
- Humour earns trust from your audience because of its direct nature
You can incorporate humour to your content by adding memes, GIFs, funny videos, and even sarcastic sentences.
Still doubtful whether humour actually works or not?
Feast your eyes on the image below where you can see the North American and European audiences respond the most to humour — 51% and 50% respectively.
(5) Use Killer Metaphors
“Going through a bad breakup is like a super hard kick in the nuts.”
See the impact there?
Such vivid metaphors do a great job of garnering attention in a sea of blogs. It makes your writing more persuasive and more memorable.
And as the metaphors engage your brain just like stories, they help you win business.
So go ahead and take your time to dig out vivid metaphors from your brain that will dazzle your readers.
The Wrap Up
There you are, 5 proven ways to eliminate boredom for good. The #1 thing to remember is to constantly test things in your business for positive results.
How do you go about eliminating boredom from content? Let me know in the comments below!